Survey Says… VegFest O’ahu 2019 made an impression on festival goers for the 4th year in a row!
Can a celebration of edible plants really keep droves of foodies coming back year after year and influence them to make more plant based lifestyle choices? The results are in and the answer is “Oh-Kale-Yes it can!”
In it’s 4th year in Hawaii, VegFest O’ahu gave our island community an inspiring experience that propelled them towards adopting more plant-based lifestyle habits. Attendees got powerful reasons why a plant-based diet leads to greater health and planetary sustainability by hearing the speakers, watching vegan cook demos, tasting the free samples and amazing food, getting introduced to new products and brands at the vendor market, asking questions from the exhibitors, dancing with like-hearted ‘ohana, and participating in interactive art about the food system’s link to climate change.
Age Demographics of Attendees – we attracted a wide variety of ages in our attendees, which is one of our goals for the festival – to appeal to all ages.
Reaching New Audiences – we continue to succeed in reaching a new audience of local people attending VegFest Oahu, it’s not just the same people every year, check it out:
How the Festival Inspired Attendees – The top three elements of VegFest O‘ahu that inspired attendees the most to want to make lifestyle changes were:
70% – eating the delicious food from food booths
53% – experiencing the large happy veg-community
40% – trying a sample at the Free Samples Tent
27% – watching the cook demo in the Learning Kitchen
26% – discussion with one of the vendors
Festival Influence on Eating Habits – Attendees reveal their eating habits before and after coming to Vegfest O’ahu. 21% of festival goers said they ate meat on a regular basis when they arrived and by the end of the experience, only 9% said they would continue to eat this way.
Only 38% of festival goers were self proclaimed vegans when they arrived, but by the end of the experience that number rose to 49%. With approximately 4500 attendees, that means potentially 495 people moved towards a healthier and more sustainable diet! Furthermore, according to People for the Ethical Treatment of Animals, when one person goes vegan they save 100 land animals from being killed. You do the math. That’s a lot of animals! (OK, we’ll do the math. It’s 49,500 animals!)